Migrate to Google Analytics 4 ASAP! Universal Analytics will no longer process new data beginning July 1, 2023. Get Started

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Price: RM800 (USD200) per person

Are you ready for Google Analytics 4?

How to Navigate GA4 Reports andUse Advanced Features Before the Big Change

19 & 20 Oct 2022 | 2PM - 5PM

*We will contact you within 2 business days to provide you with payment details

Training Objectives

Discover how easy it is to use Google Analytics 4

Learn how to generate relevant reports

Understand how to interpret the data generated

Training Benefits

After attending this training, you will…

Be prepared for the upcoming discontinuation of Universal Analytics, Google Analytics 4's predecessor

Know how to utilise Google Analytics 4 to give you insights on your business & users

Understand how to analyse the data collected and make it actionable

Training Module

In this 6-hour module, you will learn:

Section 1:

How to Get Started With Google Analytics 4

  • Introduction to GA4
  • Views and Data Streams
  • How to install GA4
  • User Management

Section 3:

How to use Advanced Features #1

  • Advanced Navigation - Summary
  • Building Comparison         - Q&A + Exercise
  • Event Tracking
  • Conversion Tracking - URL-based                        - Q&A + Exercise

Section 2:

How to Navigate Google Analytics 4 Reports

  • Overview
  • Reports Snapshot
  • Real-Time Report
  • Engagement Report          - Q&A + Exercise
  • Acquisition Report             - Q&A + Exercise 
  • Link Google Ads to GA
  • Monetization Report          - Q&A + Exercise
  • Retention
  • Demographics Report       - Q&A + Exercise
  • Enable Age, Gender and Interests
  • Tech Report                      - Q&A + Exercise
  • Library

Section 4:

How to use Advanced Features #2

  • Custom Report                  - Q&A + Exercise
  • Segmentation                    - Q&A + Exercise

Section 5:

A recap of Google Analytics 4

  • UA vs GA4                        - Q&A

Trainers

Kwan Huey Yin

Has 9 years of experience in Google Analytics, Google Tag Manager and data analysis in ecommerce and retail analytics. Clients she has worked with include L’Oreal, FashionValet, Hermo, L’Occitane and UNIQLO. The scope of work includes but is not limited to Google Analytics auditing, Google Analytics advanced implementation, Google Analytics training, digital media buying, and digital marketing campaign insights, reporting & recommendations.


Huey Yin graduated with a Degree in Computer Science and Statistics and is a Google Analytics and Google Ads Certified Individual. She is skilled technically in coding, troubleshooting and analysis including driving SQL analysis on marketing datasets. She currently leads a team of JavaScript developers and marketing data analysts that cover audits, technical SEO implementations and web tracking.

Toh Ban Long

Leads a team of Media Analysts in managing performance marketing campaigns to help clients meet their sales and lead generation targets. The clients his team manages include Club21 (luxury fashion retailer), Innisfree, Prudential BSN, International Medical University, Kakitangan and many more.


Ban Long is certified in Google Analytics and Google Ads. The training he received from earning his Bachelor of Engineering Degree from the University of Nottingham helps him apply scientific methods in his digital marketing approach. The strategy his team uses includes experiments, tracking behaviours, analysing results and repeating success.

Training Methodolgy

This online training will be conducted over Zoom video conferencing.

This training consists of lectures and hands-on exercises.

Participants are required to actively engage with the hands-on components.

This training session will have a maximum number of 20 participants for quality training purposes.

Who Should Attend This Training

You should attend this training...

If you want an interactive session with a Trainer instead of going through the GA4 tutorials yourself.

If you want a practical session with exercises guided by a Trainer.

If you want the options of additional paid sessions or implementation after the training.

Who We Are

Was founded in 2010 and is a Google Premier Partner and a Google Marketing Platform Partner which includes certification for Google Analytics, Google Cloud and Google Data Studio.

Persuasion Technologies

Consists of Web Analysts, Online Media Buying Analysts, Data Analysts, Data Engineers and Programmers and we are based in Malaysia, Singapore, Philippines and Indonesia. Our goal is to provide solutions in helping our clients systematically increase revenues through data-driven marketing.

Our Team

Include Google Analytics and Google Tag Manager audit & implementation, data warehousing solutions & analytics, digital marketing & online media buying with data insights, and training. We work with brands and partners across South East Asia in driving insights and optimization for their media buying and web analytics projects. 

Our Services

What our Clients say about us

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