Migrate to Google Analytics 4 ASAP! Universal Analytics will no longer process new data beginning July 1, 2023.Get Started
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Price: RM1,000 per person
Google Analytics 4 Training
How to Navigate GA4 Reports andUse Advanced Features After the Big Change
16 Nov 2023 | 9AM - 5PM
Persuasion Technologies Classroom
Zenith Corporate Park, Kelana Jaya
*We will contact you within 2 business days to provide you with payment details
Discover how easy it is to use Google Analytics 4
Learn how to generate relevant reports
Understand how to interpret the data generated
After attending this training, you will…
Be prepared for the upcoming discontinuation of Universal Analytics, Google Analytics 4's predecessor
Know how to utilise Google Analytics 4 to give you insights on your business & users
Understand how to analyse the data collected and make it actionable
In this 6-hour module, you will learn:
How to Get Started With Google Analytics 4
How to use Advanced Features #1
Introduction to GA4
Views and Data Streams
How to install GA4
Advanced Navigation - Summary
Building Comparison - Q&A + Exercise
Conversion Tracking - URL-based - Q&A + Exercise
How to Navigate Google Analytics 4 Reports
Engagement Report - Q&A + Exercise
Acquisition Report - Q&A + Exercise
Link Google Ads to GA
Monetization Report - Q&A + Exercise
Demographics Report - Q&A + Exercise
Enable Age, Gender and Interests
Tech Report - Q&A + Exercise
How to use Advanced Features #2
Custom Report - Q&A + Exercise
Segmentation - Q&A + Exercise
A recap of Google Analytics 4
UA vs GA4 - Q&A
Kwan Huey Yin
Kwan Huey Yin has 10 years of experience in Google Analytics, Google Tag Manager and data analysis with clients spanning various industries. Clients she has worked with include MSIG, Tune Hotels, L’Oreal, Hermo, L’Occitane, FashionValet, UNIQLO, Club21, Kakitangan.com, BonusLink, Zurich, DoctorOnCall, UNICEF Children4Change, The Body Shop and TheRakyatPost. The scope of work includes but is not limited to Google Analytics auditing, Google Analytics advanced implementation, Google Analytics training, digital media buying campaign insights, reporting & recommendations.
Huey Yin graduated with a Degree in Computer Science and Statistics and is a Google Analytics and Google Ads Certified Individual. She is skilled technically in coding, troubleshooting and analysis including driving SQL
analysts that cover Web Tracking Audits, Advanced Tracking Implementations and Advanced Custom Reports with Analysis, Dashboarding and Automation.
Toh Ban Long
Leads a team of Media Analysts in managing performance marketing campaigns to help clients meet their sales and lead generation targets. The clients his team manages include Club21 (luxury fashion retailer), Innisfree, Prudential BSN, International Medical University, Kakitangan and many more.
Ban Long is certified in Google Analytics and Google Ads. The training he received from earning his Bachelor of Engineering Degree from the University of Nottingham helps him apply scientific methods in his digital marketing approach. The strategy his team uses includes experiments, tracking behaviours, analysing results and repeating success.
This online training will be conducted over Zoom video conferencing.
This training consists of lectures and hands-on exercises.
Participants are required to actively engage with the hands-on components.
This training session will have a maximum number of 20 participants for quality training purposes.
Who Should Attend This Training
You should attend this training...
If you want an interactive session with a Trainer instead of going through the GA4 tutorials yourself.
If you want a practical session with exercises guided by a Trainer.
If you want the options of additional paid sessions or implementation after the training.
Was founded in 2010 and is a Google Premier Partner and a Google Marketing Platform Partner which includes certification for Google Analytics, Google Cloud and Google Data Studio.
Consists of Web Analysts, Online Media Buying Analysts, Data Analysts, Data Engineers and Programmers and we are based in Malaysia, Singapore, Philippines and Indonesia. Our goal is to provide solutions in helping our clients systematically increase revenues through data-driven marketing.
Include Google Analytics and Google Tag Manager audit & implementation, data warehousing solutions & analytics, digital marketing & online media buying with data insights, and training. We work with brands and partners across South East Asia in driving insights and optimization for their media buying and web analytics projects.
What our Clients say about us
We built a customer data warehouse that organized loyalty data into meaningful data models to allow for easy analysis and querying via an audience segmentation tool built on Google App Engine.
- Customer and Loyalty Data Warehouse for Large Premium Grocer -
The team has been resourceful and always staying up-to-date on digital marketing. They also put in a huge effort on A/B testing to optimize campaign results!
- Stacey, Uniqlo -
We developed customer data warehouse in google Big Query for senior management and marketing which integrated customer loyalty data from a cloud point of sales system, Google Analytics 4 for mobile for customer event tracking.
- ZUS Coffee, Customer Analytics and Data Warehouse -
Deliverables are on point. The Project Manager takes time to understand our requirements.
- Jess, Wing Tai Group -
Persuasion gives us good suggestions to improve our website and have boosted our sales compared to when we were previously managing it without them.
- Jing Wen, The Wine Shop -
Persuasion team always provides us ideas for campaigns and strategies to achieve our objective.
- Cay, Kakitangan -
Persuasion Team have been providing great assistance, recommendations and solutions for us. Also, they are savvy and fun to discuss with!
- Aida, TOC -
PT is an extremely technologically competent company with people that have deep digital marketing know-how. For newbies, PT folks are patient and gentle. But if you're an experienced digital marketer - PT can run with you.
- Chee Yan, Digital XFM -
Very nice to work together with the team for the last 5 years.
- Ziee Yen, THE FACE SHOP -
The team at Persuasion Technologies has been very helpful in supporting us in achieving our marketing goals. They managed to garner ROI of 8.5:1 for us from Sep to Nov 2020 even when it was CMCO. We are very pleased with the outcome.