Free, Easy, and Powerful Data Visualization tool for Analysts and Marketers
18-19 May 2022 | 2PM - 5PM
Training Overview
As marketers and analysts, we spend all day looking at data. Visualization tools today are powerful to help gain insights. Google Data Studio is a powerful and free tool that:
Imports data sources through over 160 connectors including Google Analytics, Adwords, Google Marketing Cloud, common relational database platforms and Facebook Ads/Insights.
It allows easy drag and drop construction of charts with drill-downs and filters.
Allows simple query extraction and analysis without knowing SQL (Structured Query Language).
Why Should You Use It?
You are an Analyst, Marketer or
You want to create more influence at your company.
You want managers and other teams to truly listen to your business insights.
You work with clients and would like to streamline reporting.
You want to gain marketable business skills (every business needs useful data and insights).
You work with digital analytics data in any capacity and would like to get more value out of it.
You manage spend on paid search or social media platforms to drive traffic to your site.
You are a Marketer who wants to improve your data presentation skills.
You are a Business Owner who wants to improve your bottom line.
You’ve spent time visualizing data in other systems like R, Excel, or other BI tools.
Methodology
The workshop consists of lectures, hands-on exercises and projects
Participants are encouraged to be interactive during the training session
This online training will be conducted over Zoom video conferencing